Blogs | By Ally's Photography

About Me

Who I am?

I inherited my love and passion for photography from my father who passed away 11 years ago. He loved photography, and he especially loved to take pictures .

I was a little 7 years old girl with curly hair, the kind of hair that made other children very curious; they would pick up my little curls, pull them out, let them down, and watch with rapt attention as they curled up again.

My father who didn’t know much about curly hair would comb my hair (huge mistake), and then take pictures of me with my hair quite disheveled and without much shape, outdoors:(. I confess that I hated pictures, but I was very excited about the camera.

After finishing high school and the army, like many of my friends, I didn't know what I wanted to do for a living, I had no clear direction, and my grades, to be honest, weren't with me either.

Soon after, a spark ignited in me, and I decided to study PHOTOGRAPHY. Those were four years full of eternal happiness, without a doubt, taking that course, changed my life.

When the end of my second year came, I received a call from a classmate, where he told me that almost all my classmates were in a famous newspaper and that I was not in it. I immediately burst into tears and hung up the phone.

Five minutes after that news, he called me back and immediately apologized, telling me that he had not noticed that "my photo had been chosen to be on the cover of the most respected newspaper in Israel". The change of sensations and feelings that I had after that news, were intense and very exciting.



By my third year of studies, I sent all the photographers I could, an application to be an assistant. Out of 10 applications, I only received one response, and luckily, it came from one of the most respected photographers in Israel MIcha Kirshnear. I worked with him for a year, and learned more about photography than I did in 4 years of college. Sadly, he passed away some time ago...

Time passed, and I finished my studies. It was time to look for a job that could justify the crazy amounts of money my parents invested in my studies. I literally think they still haven't finished paying for it all, but my parents were infected by my illusion. Good thing I was able to finish that chapter of my life.


I remember the first job I was lucky enough to get was a portrait for the editor of a magazine, which was printed in a little-known newspaper and distributed for free. It was the most meaningful and moving photo I have ever taken. I could not believe that someone paid me (albeit very little) for it.


From that moment on, I became the main photographer for magazine covers in Tel Aviv (Israel). I was walking around with all the equipment on my back, going to the houses of celebrities and taking impressive portraits in a very short time.

It was very difficult for me to cover my financial needs with those jobs, but you know something, I was really happy.

After that experience, I spent two years between the United States and Canada; I came back home, and very soon after, I decided to return to Canada, where I became the mother of two great girls. At that point, I realized that I had no desire to continue working for others.


“Life itself teaches us that we must always make choices”, and I had an idea in my head. I set up my first studio in my living room, without many resources, but I was able to take pictures of dogs, of children eating, of couples in love, of Smash Cakes, of different events and of everything that was offered to me.

Then, it was there where I realized: ¡¡ I can't be good at absolutely everything!!, there is no such thing, and I had to decide what I wanted to dedicate myself to and focus all my efforts and energies. It was as if the answer opened before my eyes, it was clear, it was obvious. I had to give myself and others that unique sensation I felt after finishing maternity and motherhood sessions. In a world that was then very masculine (thank goodness we have progressed), I felt stronger than ever, feminine, and I really internalized that I was very good at what I did., I also thought that if I had reached that point, alone, with my effort, I could be able to dedicate myself to "empowered women", giving them the strength, confidence and experience of success that each one represents, through the photos


I realized, at that time, and this is what motivates me and interests me the most today, that by photographing women, their pregnancies, and what is involved in motherhood, apart from the memory of each photo that will remain forever with each one, I want to give them the opportunity to live a unique, different experience, so that they can believe in themselves, increase their confidence, their courage, their sensuality, their femininity and enhance their pride. I see the as Goddess

I want to believe that each of the women who pose under my lens can come out different after two hours in my studio.

Transmitting that power, that confidence, is my work mission.


"A memory lasts in time, if it marks you, if it moves you, I want to be a participant with my camera, of one of the best stages that a woman can experience: Pregnancy..."